Smartphone Makers Shift Focus Toward Cohesive Experiences

A recent PhoneArena column argues that smartphone hardware is becoming commoditized as midrange devices remain capable, while AI data-center demand is inflating component prices. It cites Nothing founder Carl Pei's claim on X that flagship costs could rise about 30% and warns hardware-led differentiation may fade. The piece concludes manufacturers must prioritize cohesive hardware-software ecosystems and distinctive user experiences to retain users.