Perplexity Abandons Ads Embraces Subscription-Focused Model

Perplexity, a US AI search startup, began phasing out ads late last year and said on Monday at a roundtable it is not pursuing new ad deals, shifting toward paid offerings for professionals such as finance, legal and medical users. Executives framed the move as preserving trust and accuracy amid an industry split between OpenAI's ad approach and Anthropic's ad-free stance.