Law Firms Adapt Thought Leadership For AI

Attorneys and legal industry executives are publishing thought leadership that AI platforms increasingly consume, evaluate, and summarize, acting as a new middleman that shapes visibility. The article cites Google’s roughly 16.4 billion daily searches versus ChatGPT’s about 800 million (4.9%), and an October 2025 Pew study showing AI Overviews reduce link clicks (8% vs 15%) and increase session endings (26% vs 16%). Firms must adopt AEO, GEO, and AIO and publish consistently to remain discoverable by both humans and AI.