Hyundai Challenges Tesla With Atlas Humanoid

At CES 2026 Hyundai showcased its Atlas humanoid robot, prompting an 80% surge in Hyundai shares over two weeks and sparking competition with Tesla's Optimus. Atlas offers a 50 kg payload, 56 degrees of freedom in its hands, DeepMind and Nvidia partnerships, and Hyundai plans initial industrial deployments from 2028 while Tesla targets $20,000–$30,000 Optimus units.