Zimbabwe Businesses Embrace Innovation To Sustain Growth

In a recent analysis, Brighton Musonza argues Zimbabwean businesses increasingly rely on pragmatic innovation to sustain growth amid currency instability, liquidity constraints, and shifting consumer behaviour. He cites examples including EcoCash, OK Zimbabwe, Delta Corporation, Econet, Innscor, and Cassava Technologies to show innovations from mobile money to packaging and digital sales channels. The trend implies firms must treat innovation as a continuous strategic discipline.