Zara Launches AI Virtual Try-On Tool

Zara introduced an AI-powered virtual try-on tool to the US market in early 2026 that creates photorealistic 360-degree avatars from a headshot and full-body photo, processing images in about 2 to 5 minutes. The app reportedly streamlines shopping and personalization but has occasional glitches; industry data from McKinsey and Deloitte indicate AI personalization can boost revenue and cut returns. Other retailers like Revolve and Zalando offer similar tools.