WPP Overhauls Creative Agencies Under Umbrella

WPP is set to overhaul its creative operations under a new 'WPP Creative' structure, consolidating Ogilvy, VML and AKQA under one umbrella while preserving individual brands. The move centralizes certain functions, mirrors prior Media and Production restructurings, and complements WPP's Open Pro platform and $400 million Google deal integrating Gemini and other AI tools.