Wesfarmers Adopts Agentic AI Across Retail Brands

Wesfarmers announced today a groupwide program to deploy agentic AI across its major retail brands, including Bunnings, Kmart, Officeworks, Priceline and Blackwoods. The ASX-listed group signed multi-year partnerships with Google Cloud and Microsoft to power customer-facing conversational shopping pilots, Gemini Enterprise features, and expanded Azure OpenAI and M365 Copilot usage, aiming to personalise experiences and simplify operations.