Warner Music Group Embraces AI To Monetize Catalog

Warner Music Group CEO Robert Kyncl told Morgan Stanley’s conference this week that AI presents a growth opportunity for the music industry and WMG specifically, citing recent Suno metrics and new licensing settlements. He outlined WMG’s variable, output-based AI deals, predicted a shift from market-share to attribution-based royalties, and described internal AI use for catalog optimisation, forecasting, and video QA. Kyncl argued these trends strengthen, not weaken, major-label scale and artist discoverability.