Visa Reports Asia Pacific AI Shopping Hesitancy

Visa released a YouGov-backed State of Digital Commerce in Asia Pacific study on Feb. 10, 2026, surveying 14,764 consumers across 14 markets. It finds 74% use AI for product discovery but 32% hesitate to share payment data, while 45% would adopt AI commerce with stronger payment security assurances. The report highlights higher caution among affluent and digitally mature markets, and greater openness in India and Vietnam.
Scoring Rationale
Solid region-wide survey with actionable trust recommendations, but company press release limits independent external verification.
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Sources
- Read Original74% of Asia Pacific Consumers Already Use AI to Shop, But Trust and Transparency Hold the Key to Checkout: Visa Surveythehindu.com