Trip.com Reorients Strategy Toward Supply-Side Enablement

Trip.com Group disclosed 2025 results on February 26, reporting RMB 62.4 billion (USD 8.7 billion) in revenue and RMB 13.4 billion (USD 1.9 billion) net profit excluding investment income. The company signals a strategic shift from traffic-driven growth to supply-side investments—digital infrastructure, merchant enablement, and multilingual ticketing—targeting county-level and lower-tier markets. This aims to raise regional service quality and integrate fragmented suppliers.