Target Deploys AI To Accelerate Turnaround

Target, under new CEO Michael Fiddelke and tech chief Prat Vemana, is investing billions and deploying a suite of AI tools in 2026 to reverse three years of weak sales. The company announced $1 billion in added capital, $1 billion in operational commitments, 30 new stores, 130 remodels and assortment overhauls up to 75%, while AI projects like Trend Brain aim to speed product cycles and personalize shopping.