Svedka Debuts AI-Generated Super Bowl Ad

Svedka is airing an almost fully AI-generated 30-second Super Bowl commercial that stars its returning Fembot and a new "Brobot", produced by Silveside AI and choreographed with contest winner Jessica Rizzardi. The spot — billed as one of the first nearly fully AI-created Super Bowl ads — prompted skeptical social-media reactions and recalls a controversial Coca-Cola AI holiday commercial; Svedka and parent Sazerac cite faster production and added "humanity."