Super Bowl Commands Higher Ad Premiums

As Super Bowl 60 (New England Patriots vs Seattle Seahawks) approaches, US viewership is projected at about 127 million and 30-second ad slots average roughly $8 million, with premium spots exceeding $10 million. By contrast, the 2023 ICC Men’s Cricket World Cup drew 518 million TV viewers in India and over one billion cumulative global viewers, yet 30-second ad rates ran around $108,000, underscoring a sizable event premium tied to US demographics and post-air amplification.