Super Bowl Advertisers Emphasize Care And Nostalgia

Super Bowl advertisers leaned on themes of care, nostalgia, humor, and technology in ads aired during the Feb. 8, 2026 broadcast, the Associated Press reports. Major spots featured AI-driven campaigns, celebrity endorsements, health messages including GLP-1 drug promotions, and record ad prices averaging $8 million per 30 seconds with several exceeding $10 million. The trends underscore marketers' mix of empathetic messaging and spectacle to reach mass audiences.