Solopreneurs Use AI To Scale Content Businesses

Business Insider profiles three solopreneurs—Katrina Purcell, Gigi Robinson, and Esosa Edosomwan—who say they use AI tools like Gemini, ChatGPT, Claude, Riverside, Adobe Premiere, OpusClip, and ManyChat to speed content production, tailor posts across platforms, and automate lead generation. Robinson's workflow helped reach over 100 million LinkedIn impressions in 90 days, while others report faster editing and higher conversion from automated DMs.