Simile Raises Funding To Replace Public Polls

Simile, led by co-founder and CEO Joon Park, was recently awarded $100 million from Index Ventures to build a foundation model that predicts human behavior by creating digital-twin agents. The approach, grounded in a 2023 generative-agents paper inspired by The Sims, is being trialed with partners such as CVS and Gallup and aims to scale simulated populations to 100,000. The system intends to provide rapid market and policy insights via unlimited queries of AI people.