Retailers Shift Focus To Inventory Coordination

In 2026, Philip Hall, Managing Director Europe at Rithum, warns that polished marketplace listings no longer guarantee ecommerce success; inventory coordination is now the critical battleground. An eTail Insights survey finds 81% of retailers rely on marketplaces while 40% cite backend messiness as a top challenge, and returns in the UK cost £100,000 per £1 million sales. Firms must prioritise product truth and real-time inventory synchronization.