Analysisgenerative aib2bgartnerforrester
Gartner And Forrester Reveal Declining B2B Spend
9.3
Relevance Score
Gartner and Forrester reported Q4 2025 and full-year results showing weak growth and guidance, with Gartner Q4 revenue $1.8B (+2.2%) and Forrester Q4 $101.1M (-6%). Both firms reported double-digit consulting declines, slowing contract value growth, and conservative 2026 guidance, while Gartner's conferences grew 13.9%. The results signal extended enterprise buying cycles and budgets shifting toward AI-native tools.



