Procter & Gamble Leverages Data For Reinvention

Procter & Gamble President and CEO Shailesh Jejurikar said on Jan. 22 during an earnings call that the company is leveraging data and technology to improve near-term results and reinvent the company. For the quarter ended Dec. 31, organic sales were flat, with beauty up 4%, health care up 3%, and baby, feminine and family care down 4%. P&G said it is building integrated data platforms, AI capabilities, and programmatic tools to connect consumer insights to product, supply, and marketing.