Organisations Adopt Generative AI For Curation

In 2026, content curation increasingly relies on AI as 76% of organisations use generative models to improve ideation and production. Agentic AI now automates distribution tasks—63% of marketing professionals expect it to free employees for strategic work—while AI discovery tools filter and surface relevant material across feeds. The trend combines automated discovery with human judgment, recommending guardrails and workflow changes for curators.