OpenAI Tests Ads In ChatGPT With Retail Partners

OpenAI began testing ads in ChatGPT on Feb. 9, showing ads to logged-in adult U.S. users on the Free and Go plans. Pilot partners include Target, Adobe, Williams‑Sonoma and Albertsons, which said ads will appear alongside conversations and target shopping decisions. The test aims to evaluate relevant, contextual advertising formats and their effect on user trust and purchase moments.