OpenAI Tests Ads In ChatGPT App

OpenAI plans to begin testing clearly labeled ads in ChatGPT on Feb. 9, 2026, placing them beneath chats for logged-in free users and Go subscribers. The company says conversations will remain private from advertisers, ads will be optimized for usefulness, and it expects ads to make up under half of long-term revenue; CEO Sam Altman also announced a new chat model this week amid continued monthly user growth.
Scoring Rationale
Industry-wide monetization move with official confirmation drives score; limited technical novelty and shallow detail constrain impact.
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Sources
- Read OriginalOpenAI will reportedly start testing ads in ChatGPT todaytheverge.com
- Read OriginalChatGPT Gets Ads Starting Todaydroid-life.com
- Read OriginalChatGPT Has Started Showing Ads to Some US Usersbusinessinsider.com
- Read OriginalOpenAI confirms ad testing will start today as Anthropic ad resonates with consumers (OPENAI:Private)seekingalpha.com
- Read OriginalOpenAI Responds to Critical Super Bowl Commercials by Putting Ads in ChatGPTgizmodo.com
- Read OriginalAds in Artificial Intelligence – Pixel Envypxlnv.com
- Read OriginalOpenAI introduces ads...for the people!theregister.com
- Read OriginalOpenAI starts displaying ads to some ChatGPT users in the USsiliconangle.com
- Read OriginalChatGPT Begins Showing Ads to Free and Go Tier Users in the U.S. – iGeeksBlogigeeksblog.com
- Read OriginalChatGPT just crossed a big line by introducing adscultofmac.com
- Read OriginalChatGPT Begins Testing Ads for Free Users in the USghacks.net
- Read OriginalOpenAI begins rolling out ads for ChatGPT Free and Go usersdataconomy.com
- Read OriginalChatGPT Free and Go Tiers Now Show Ads to US Usersthurrott.com
- Read OriginalWhen Conversation Becomes Inventory: How OpenAI Could Reshape Digital Advertisingadexchanger.com

