OpenAI Tests Ads In ChatGPT App

OpenAI plans to begin testing clearly labeled ads in ChatGPT on Feb. 9, 2026, placing them beneath chats for logged-in free users and Go subscribers. The company says conversations will remain private from advertisers, ads will be optimized for usefulness, and it expects ads to make up under half of long-term revenue; CEO Sam Altman also announced a new chat model this week amid continued monthly user growth.