OpenAI Introduces Ads Into ChatGPT Starting 2026

OpenAI announced it will introduce ads into ChatGPT beginning in early 2026, reversing CEO Sam Altman's earlier 'last resort' stance. The move follows competitive pressure after Google's Gemini 3 and a declared 'code red' at OpenAI, and it could shift digital-ad dollars and affect publisher traffic and monetization as AI answers both summarize content and generate ad impressions.