OpenAI Charges High CPM For ChatGPT Ads

Financial Times reports that OpenAI is charging advertisers roughly $60 per 1,000 impressions to place ads inside the ChatGPT experience. The rate matches high‑end digital video and streaming CPMs, positioning ChatGPT as a premium ad environment and marking a clear monetization shift beyond subscriptions and API sales. Advertisers will evaluate whether conversions justify the cost, influencing adoption and pricing.