NetEase Doubles Down On GenAI Adoption

NetEase is publicly reaffirming its use of generative AI in game development, with company statements and a February 4, 2026 confirmation from Niko Partners' Daniel Ahmad. Surveys of more than 1.75 million gamers show 85% negative attitudes toward GenAI, with under 7.6% positive, and NetEase will present AI-focused panels at the Game Developers Conference in March 2026, raising industry questions.