Meta Rolls Out Andromeda Advertising AI Stack

Meta is rolling out a new advertising AI stack called Andromeda and related systems, which insiders say will drive measurable ad quality and conversion gains in 2025–2026. Sources cite component lifts—Andromeda ~8% ad quality, GEM +5% Reels conversions, Sequence +3%, Lattice +6%—and emphasize creative-first strategies, Advantage+ automation, seasonal campaigns, and partnership ads benefits.