Marketers Increase AI Use But Struggle ROI
Jasper's "The State of AI in Marketing 2026" survey of 1,400 marketing professionals at the end of 2025 finds 91% now use AI, up from 63% a year earlier, but only 41% can demonstrate ROI, down from 49%. The report highlights hours saved as the top ROI metric and growing governance, hiring, and measurement gaps that could impede scaling despite 95% planning to increase AI spend in 2026.
Scoring Rationale
Strong industry survey offers actionable adoption and hiring insights, but limited novelty and single-vendor sourcing constrain generalizability.
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Sources
- Read OriginalJasper State of AI Report: Marketers’ Responsibilities Shift, ROI Harder to Provechiefmarketer.com
