Kayak Launches Nostalgic Ads Highlighting Travel Planning

Kayak this week released two 30-second ads, "First Millennial" and "Momfluencer," showing travelers researching and booking trips on phones and promising less stress and good deals. The spots make no direct reference to AI or large language models even as travel search evolves—Skift reported in July that one-third of U.S. travelers use AI—raising questions for travel marketers.