Insurers Face Rising Digital Demand In 2026

JD Power's Insurance Intelligence Report, based on market data and a 100-person industry survey fielded October–December 2025, finds 44% of policy buyers purchase through digital channels and 57% shopped for auto insurance in 2025. The report shows 92% of customers will reuse digital channels when satisfaction exceeds 801, rising interest in Gen AI (52%) and cybersecurity (53%), and 29% switched insurers last year.