Anthropic Airs Super Bowl Ad Criticizing Ads

Anthropic rolled out a national ad campaign Wednesday that will air during Sunday's Super Bowl, including a 30-second game spot and a one-minute pregame ad, taunting OpenAI's plan to introduce ads in ChatGPT with the tagline 'Ads are coming to AI. But not to Claude.' The campaign uses skits where chatbot voices segue into fictional ads, and Anthropic says it will keep ads out of Claude, differentiating its product while forgoing that revenue stream.