Infobip Predicts Agent-to-Person Communication Shift By 2030

Infobip, marking its 20th anniversary in 2026, announces its AI-first vision forecasting a shift from application-to-person messaging to agent-to-person and eventual agent-to-agent interactions by 2030. CEO Silvio Kutić warns that only about 5% of enterprise AI agent projects reach production and urges businesses to eliminate data silos to enable unified, hyper-personalized communications.