Indie Labels Brace Against AI Music Threat

Darius Van Arman, co-CEO of Secretly Group, warns in an op-ed that generative AI companies are increasingly able to produce music and challenge copyright norms, naming startups such as Suno, AIVA, Mubert, and incumbents like Spotify and Google. He argues independents should prepare defensive strategies—licensing, policy engagement, and cultural differentiation—to protect artists and sustain creative value as AI-generated music scales.