Ilife Shifts From OEM To Own Brand

Ilife, a Chinese robot vacuum maker, exited OEM production in 2024 and focused on its own brand, a shift that drove AliExpress sales to triple in 2025 and generated over USD 10 million from Poland. Management says the move restored direct user feedback, accelerated R&D cycles, and enabled value-focused midrange products priced $100–$200. The change reflects broader Chinese manufacturers pivoting from OEM to branding.