iFlytek Unveils SuperAgent Marketing Application Framework

At the iFlytek Global AI-Marketing Ecosystem Conference on January 15, 2026 in Shenzhen, iFlytek unveiled SuperAgent, an agent framework and an agentic marketing platform built atop it. Speakers including AppsFlyer’s Ronen Mense warned that data fragmentation and multiplying touchpoints prevent end-to-end AI marketing, prompting calls for ecosystem-level reconstruction and new measurement frameworks beyond click metrics.