Hotel Finance Leaders Embrace Predictive Accounting

Zakaria Siddqui, cluster director of finance at Sofitel Dubai The Obelisk, says finance leaders are evolving into 'algorithmic accountants' using predictive models and machine learning to forecast demand, costs, and cashflow. Sofitel embeds forecasting across pricing, procurement, workforce planning, and achieved record energy savings in 2025; these tools align operations with commercial strategy, reduce waste, and support sustainable, rate-preserving decisions.