Higgsfield AI Sparks Backlash Over Job Claims

Higgsfield.ai, a startup offering AI video tools, drew widespread criticism this week after boasting on X that its motion design tool had ended more than 20 creative jobs. Artists and critics accused the company of deceptive marketing, bait-and-switch tactics, predatory billing, unlicensed content use, and service throttling; the post was removed amid social media backlash. Investors and the company did not respond to requests for comment, and users report long latencies and refund restrictions.