Healthcare Leaders Adopt Custom LLMs For Sales

In a recent op-ed, Bruce Brandes, MBA, argues that healthcare companies should train custom, agentic LLMs to improve go-to-market effectiveness, citing experience with Livongo, Teladoc, Care.ai, and Stryker. He outlines three deliverables—Know WHERE to Go, Know WHEN to Engage, and Know HOW to Win—to shorten sales cycles, reduce wasted outreach, and increase ROI on sales and marketing investments.