Google Tests Shopping Ads Within Gemini AI Mode

Google is testing new ad formats in its Search AI mode that let retailers offer and sell products directly within Gemini, Bloomberg reported Feb. 11, citing a Google letter to advertisers. The tests include purchases from Etsy and Wayfair plus a Direct Offers feature for discounts, and Google is working with Walmart, Target and Shopify on standardized checkout and identity to monetize AI chats.