Google Positions AI Agents To Reshape B2B Commerce

When Alphabet CEO Sundar Pichai spoke on the company's Q4 2025 earnings call, he outlined a near-term push to deploy autonomous AI agents that can execute B2B procurement and sales. He said Google is building this capability on the Gemini model family and Vertex AI, and emphasized the company's data and cloud infrastructure as foundational. The shift targets inefficiencies across a global B2B market exceeding $20 trillion annually.