Global Advertising Spending Accelerates In 2026

PQ Media reports global advertising and marketing spending rose 6.6% to $1.920 trillion in 2025 and projects growth will accelerate to 9.8% in 2026. The firm attributes the 2025 slowdown to tariff-driven uncertainty and fewer major events, and expects the Winter Olympics, FIFA World Cup and elections in 40 countries to drive a shift toward digital channels and smart-technology marketing.