Genies Signs MLBPA To LLM Player Avatars

Last week Genies Inc. announced an agreement with MLB Players Inc. to create LLM-powered digital avatars of players that can interact with fans. The deal allows Genies to monetize chats, in-app experiences, and digital goods, though the company provided no launch timetable and cited auto-generated baselines; the announcement raises authenticity, consent, and moderation concerns for teams and platforms.