CXOs Transform Customer Experience With AI Orchestration

IMD analysts Michael R. Wade and Konstantinos Trantopoulos and industry reports in 2025–2026 show chief experience officers are using AI to orchestrate real‑time, predictive customer interactions across social, in‑app, and transactional data. Case examples from T‑Mobile, Starbucks, Delta, and Sephora report measurable engagement and revenue gains, while experts warn of privacy, bias, and data‑infrastructure risks, urging governance and workforce reskilling.