Conversational Commerce Reinvents Retail Shopping Experiences

Retail industry commentary explains how conversational commerce, powered by AI models like ChatGPT, is reshaping shopping by enabling personalized recommendations, complex question answering, and automated order processing. The article outlines business benefits—higher engagement, increased conversions, cost savings—and implementation challenges including data privacy, integration complexity, and AI reliability, urging practitioners to prioritize privacy and integration when deploying conversational shopping tools.