Chinese Tech Giants Push AI Into Consumer Lives

Some of China's largest tech companies this year launched major AI-driven Spring Festival campaigns, including Alibaba's Qwen 3 billion yuan promotion starting Friday, Tencent's 1 billion yuan red envelopes, and Baidu's 500 million yuan incentives. Firms link AI prompts to ordering, payment and services to lower trial costs and habituate users. Analysts say this push could give China an early lead in mass consumer AI adoption, but lasting change depends on post-subsidy retention.