ChatGPT Streamlines Advertising Creative Processes and Optimization

Advertisers are adopting ChatGPT to generate and optimize ad copy; this article provides a practical checklist and prompt-engineering guidance for implementation. It outlines seven core steps—defining objectives, audience targeting, crafting prompts, integrating with strategy, establishing brand voice, ethical transparency, and measuring KPIs like CTR and CPA—to improve personalization and efficiency across campaigns.