Brands Embrace Generative AI For Advertising

Brands increasingly use generative AI to create ads in 2025–2026, with studies showing more than half of marketers used AI and the IAB reporting 90% of advertisers using or planning generative AI for video in 2025 and projecting 40% of all ads will use such tools by 2026. Adoption yields faster, cheaper production but provokes mixed consumer reactions, detection challenges, and a countertrend favoring non-AI authenticity.