Brands Adjust AEO Strategy For AI Search

Marketing guide explains answer engine optimization (AEO) strategies for AI-driven search, detailing how models, RAG, and Google’s AI Overviews affect discovery. It cites a 61% drop in website clicks when AIO appears and outlines tactics—entity clarity, HTML-accessible content, granular landing pages—to improve citation and visibility. The piece advises measuring visibility and connecting AEO outcomes to CRM pipeline.