Bhajan Concerts Attract Younger Urban Audiences

Devotional bhajan and kirtan concerts have drawn growing, younger urban audiences across India and the global diaspora over the past few years, organizers and attendees say. The trend—highlighted in Prime Minister Narendra Modi’s recent Mann Ki Baat and visible in large shows at venues like Delhi's YashoBhoomi—shifts events from temples into auditoriums, blending traditional chanting with concert-style production. Attendance often produces communal participation rather than spectacle.