Basware CEO Defends Software Industry Resilience

Basware CEO Jason Kurtz says he isn't worried about AI displacing his industry in a recent Business Insider interview, noting Basware serves roughly 6,500 customers including Mercedes and Heineken and saw 20% year-over-year sales growth in 2025. He cites customer fatigue with expensive internal AI experiments and urges vendors to use proprietary data, AWS-built tools, and integrations to deliver measurable results.